We recently began a series for DMCIcommunities.com called ‘Homeowner of the Month’. The idea was to knit the resident community together by having its main stakeholders at the center of the conversation. Our first subject was Dianne Roces, a young entrepreneur who runs a couple of really interesting businesses–one for humans, and one for animals!
This content idea was borne out of a philosophy we hold close to heart at Honeycomb: that people are at the core of this ‘digital age’ we live in. Though technology is important, it merely provides the platform for the human experience to happen online.
People care most about people–definitely more than products. That’s why creating a human experience between your brand and user community is far more valuable than rattling off your latest offering all the time (a.k.a. SPAM!). If you’re not putting real people at the center of conversation around your brand you’re missing the point of social.
But brands that treat people with utmost importance reflected in content and engaging conversation are setting themselves up for success in today’s social web.
Read our homeowner feature for DMCIcommunities.com here: Dianne Roces, Homeowner of the Month