It’s not uncommon for us to come to a new client with our analysis and for them to be incredibly concerned about the uncertainty of public response. The most common concern raised by big companies is that by having an open to the public forum or comments system, they’re risking that people will post negative reviews or stories about their products or brands.
What we try to convince the client of at this point is that negative comments are a good thing. Why? Well, there are two main reasons for this. Read More
Our advice regarding mistakes and handling them publicly in social media. Most companies are so afraid of bad comments in social media, on facebook and on twtter. They get so afraid that they don’t get involved on the web at all.
The truth is that it’s an opportunity to demonstrate how much you value your customers. Don’t be afraid, be a friend!
My brother Kayo and I are avid surfers and over the past few years we’ve spent a lot of time in La Union, which has become our second home. Surfing is a beautiful thing–part sport and part art, it helps me stay fit and learn important lessons like perseverance, practice, and respect for nature. It’s also an excuse to take my wife and little girl to the beach where we share wonderful moments together playing in the sea.
Surfing reminds me to be more human and celebrate the wonder of life in the midst of creation. City boys like us need a bit of countryside; it makes us well-rounded people.
At Honeycomb, we embrace the idea that, like me or you, it is beneficial for a company or brand to be a well-rounded ‘person.’ It must come across as human, because it deals with humans who relate best with–you guessed it–humans. Read More
Someone at a party the other night asked me what our company, Honeycomb Communities did. I went on to explain that we build and run websites for companies, providing not only the platform, but also the content: video, blogs, and social strategies including the coaching on how to facilitate good community around a brand or idea. She then went on to ask how many clients we served, then how big our company is.
In response to the latter question, I thought a bit then answered. “It depends on the project; but over all, we have a max of 8 people involved.”
“That’s it?! Only 8 of you do all that?” Was her reaction. The look on her face was one of mild shock.
And, I’ll be honest; her response surprised me. Most times, when somebody asks you the small talk question of “How big is your company?” they’re usually looking to see if you have a big number. For some reason big = professional = good. But in my discussion with this lady, she was actually impressed by how few we were. Read More